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Lidl is one of the leading companies in the discounter segment in Poland. Its main competitors on the domestic market are Biedronka, the largest discounter chain in the country, and Auchan, a retailer that stands out due to its diverse assortment and premium products. Other notable players in the market are Kaufland, Dino, Carrefour, Aldi and Netto, which are also trying to attract customers through favourable offers.
A bit about Lidl
The company is part of the Schwarz Group, headquartered in Neckarzulm in Germany, and is one of the leading food retailers in Europe and beyond.
Lidl has been successfully operating in Poland since 2002 and today the network has more than 800 branches across the country, including Lidl Warszawa, Lidl Kraków. For their location the company chooses shopping centres or well-located plots and buildings.
Assortment
Lidl shop provides a wide range of goods, which makes it attractive for a variety of categories of customers.
You can find food, alcoholic and soft drinks, dairy products, canned food, a wide range of packaged, fresh and frozen products, children's and pet products, baked goods, cosmetics and personal care products, household chemicals, home and garden supplies, appliances, clothing and footwear, seasonal equipment for leisure and recreation.
Around 2,000 products on Lidl's shelves are from own and well-established brands, which has a positive impact on price and quality, and there is also a strong focus on locally produced products, which has a positive impact on the regional economy.
Lidl opening hours
Opening hours can vary depending on the location of the shop and the rhythm of life of the locals. On average, the schedule looks like this:
- Monday - Saturday: 06:00-23:00
- Sunday and public holidays - day off
Contacts
- Phone: +48 61 880 30 00
- Website: https://lidl.pl
- Chat with the LiA digital assistant
- A contact form for feedback is available on the website.
Values
Lidl's values can be summarised in a few key principles such as quality, accessibility, innovation and customer focus.
The chain is focused on customer satisfaction and strives to continuously improve service and expand the range of high quality products at affordable prices to meet the everyday needs of every family.
The company also pays attention to environmental responsibility and social aspects, including sustainable development, support for local communities and waste minimisation.
Lidl store format
Company utilises several shop formats to meet the needs of customers depending on location.
A supermarket in a shopping centre is the largest outlet with a wide range of food and non-food items. It is convenient to shop here for a week or a month.
City shop - suitable for areas of the city with dense building. It also has a full list of goods and convenient free parking. Suitable for both large and everyday shopping.
Shop near the house - a small retail outlet for everyday shopping. The format allows you to adapt the assortment to the interests of local residents as much as possible.
Online shop
In recent years, Lidl has started to develop its services on the internet. The online shop offers a wide range of non-food products, which can be purchased by payment card, bank transfer, BLIK or via Google Pay and Apple Pay. Cash on delivery is not available.
You can receive your order either at the address, via courier delivery Inpost or DPD, or at a post office.
Loyalty programme
Lidl Plus is a loyalty programme and mobile app that offers customers the opportunity to access exclusive discounts, coupons and special offers. All these offers can be found by looking in the Lidl catalog and by paying attention to special marks on the price tag. In addition, members can receive lottery tickets, with which you can win additional exclusive coupons.
To take advantage of the Lidl Plus programme, users need to download the app and register.
Current promotional flyers
Lidl flyers with offers for the current and next week are available on the website and app. This allows you to plan your shopping in advance. In addition to these materials, a seasonal catalog and a themed magazine with offers, recipes and interesting information are also available.
Current product promotions
Lidl promotions always mean savings. XXL programme, days of additional price reductions, traditional products and dishes from different countries every week, selection of household goods, daily Lidl offer is available for different sections of the range.
Frequently Asked Questions (FAQ)
What is Lidl Plus?
Lidl Plus is a loyalty programme that offers members exclusive discounts, coupons and special offers via the mobile app.
How often does Lidl have promotions and sales?
Promotions take place on a regular basis. Usually special offers run for a week or a month.
Does Lidl have its own brands?
Yes, the chain offers many products under its own brands, which are often more affordable.
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